So… here we are!

But, who am I?

Serenity smiling in a black sleeveless top and tortoiseshell glasses, red hair down, tattoos on both arms
Hi, it's me!

Well, I'm Serenity.

Otherwise known to those around me as Mama Ren, I am an over-giver by default, overthinker by nature, and over-preparer to the extreme.

But more importantly, I'm the eldest daughter behind Dear Eldest Daughter.

The truth is, Dear Eldest Daughter didn't start with a business plan. It started with a rabbit hole.

Like so many of us, I kept seeing the same conversations everywhere: eldest daughters feeling overlooked, underappreciated, burnt out and overwhelmed by the weight of always being the one who remembers, organises, checks in first and keeps everything moving.

The validation was everywhere.
The solution wasn't.

I couldn't find anything that actually offered an opportunity to get back some of that care and consideration we so freely give, from someone who knows exactly how it feels.

So I built it.

  • Serenity as a baby in a white dress, arms stretched out wide
    Arms wide open, welcoming the role of ‘Eldest Daughter’
  • Toddler Serenity in a pink hat, holding a can of Coke
    Little me, B.S. (Before Siblings)… Clearly used to the spoilt only-child life.
  • Toddler Serenity posing with her hands on her hips
    Again, B.S. I'm now wondering if siblings were introduced as a means to humble me… the sass!
  • Serenity as a little girl with a big head of hair
    With hair like that, I was destined to be in charge.
  • Five siblings sitting together in a garden in the 90s, the eldest holding the baby
    90s childhood at its purest (minus our youngest sister, who came along much later). These kids were, and still are, my absolute world.
  • Pre-teen Serenity with spiky hair, a red rose between her teeth
    … I don't even know what to say. But if you know me IRL, you won't be in the least bit surprised.

There's something else I've come to realise, especially growing up as the eldest of six.

Being the eldest daughter isn't always just about birth order. When I left home at 18, I watched the role naturally shift to the sister below me, and eventually to the sister below her.

Sometimes it's less about who was born first, and more about who stepped up.

That's why Dear Eldest Daughter isn't exclusively for eldest daughters. Eldest, middle, youngest and only daughters, and sisters of every kind, are all part of this family. If you're the one who always remembers everyone else, this is for you too.

  • Serenity kneeling on the grass, laughing as she puts a white sneaker on her little sister, the bride
    My little sister's big day, 2024. Still making sure she's sorted, right down to her shoes.
  • Serenity and two of her sisters in red, white and pink dresses, laughing together under a tree
    Me and my sisters, 2025. The eldest daughter baton, passed down the line.
  • Serenity's family dressed in black at her brother's wedding, with the sea behind them
    Mum and the whole crew at my brother's wedding, 2026. I would quite literally take a bullet for these kids.

Dear Eldest Daughter is a love letter disguised as a community.

A place built on the belief that the women who spend so much of their lives making everyone else feel seen deserve to be surprised, celebrated and thought of too.

Because finally, it's our turn.

With love,
Serenity
(a.k.a. Mama Ren)

It's your turn to be spoiled

Our first exchange is the Dear Eldest Daughter Secret Santa. Sign-ups close 14 November.

Join Secret Santa